Sweet or Sour: Which Reigns Supreme Over Halloween?

These Candies Are Scary Good

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It’s just about time for the sweetest, scariest night of the year — Halloween! Costumes are important and usually priority number one, but you can’t forget your candy. As you’re thinking about what treats to buy this year, we asked ourselves, what is the best candy to put in the trick-or-treat bowl? Is sweet better than sour? Will people be more likely to go crazy for chocolate? Read on to find out what Gopuff order data suggests will be the best items for your trick-or-treaters or Halloween party guests this year. Our findings might scare you.

When it comes to the type of candy people across the United States are purchasing, most people prefer chocolate over sweet or sour candy. Looking at Gopuff order data, the top indexed candies in almost every single state (86%) were chocolate and sweet candies (think Skittles), with sour candies the least popular. 

The most popular of the chocolate treats? Reese’s Peanut Butter Cups (yum!). With this in mind, we’d say that if you’re looking to pass out some crowd-pleasing candy this year, be sure to stock up on Reese’s.  

While we love chocolate, we know it’s not for everyone. So, if you’re looking to round things out, consider Starburst and Sour Patch Kids, as both take the lead as the most popular candy in the sweet and sour candy categories, respectively. 

Beyond the household, name-brand treats we all know and love, like Reese’s and Starburst, we’ve noticed some folks across the United States preferring smaller, hyper-local brands, like Enstrom Candies in Colorado, and healthier items like Raisinets in Alabama. If you want to serve up something extra special this Halloween and be sure to have something for everyone, below is a look at the most uniquely popular – and very specific – candy for each state (calculated by looking at state sales compared to the national average). Also, be sure to check out Gopuff’s Halloween candy deals: customers across the country can get up to 50% off some of their favorite treats like Brach’s Traditional Candy Corn, Mother’s Halloween Circus Animal Cookies, Nerds, Laffy Taffy, SweeTARTS, and more, in addition to chocolate and fruity candy variety packs. Our Halloween category can be found here.

Most Popular Candy In Each State
Alabama: Raisinets
Arizona: Werther’s Original
Hard Candy 
Arkansas: Sour Patch Kids
Vero Mango Mango & Chili Lollipop
Enstrom Candies Milk Chocolate Denver Mints
Connecticut: Sour Patch Watermelon
Delaware: Twix
DC: Gushers Tropical Fruit
Florida: M&M’s Milk Chocolate Minis
Georgia: Snickers Mini Candy Bars
Illinois: Chicago White Sox Baseball Sour Gummies
Indiana: Hershey’s Cookies ‘n Creme
Iowa: Skittles Brightside
Kansas: Swedish Fish
Kentucky: White Chocolate Reese’s Peanut Butter Cup
Louisiana: Starbursts Tropical
Maine: Reese’s Peanut Butter Cup
Maryland: Revol Snax Dark Chocolate Almond Butter Coconut Bites
Massachusetts: Boston Red Sox Baseball Sour Gummies
Michigan: Zingerman’s Variety Mini Bars
Minnesota: Fun Dip Candy
Missouri: Project 7 Low Sugar Sour Worms
Nebraska: Nips Caramel
Nevada: Starbursts Minis Original
New Hampshire: Sour Patch Kids Blue Raspberry
New Jersey: Hershey’s Milk Chocolate with Almonds
New Mexico: Reese’s Take 5 Chocolate Peanut Butter Bar (King Size)
New York: Welch’s Fruit Snacks Fruit ‘n Yogurt Snacks
North Carolina: Reese’s Peanut Butter Cups
North Dakota: Fruit by the Foot
Ohio: Whatchamacallit Bar 
Oklahoma: Nutella & Go with Breadsticks
Oregon: Hu Dark Chocolate Cashew Butter and Raspberry Bar
Pennsylvania: Philadelphia Phillies Baseball Gummies
Rhode Island: Kinder Bueno Bar
South Carolina: Skittles Original
Tennessee: Goo Goo Original Clusters
Texas: Better Bites Bakery Double Chocolate Cake Bites
Utah: M&M’s Peanut
Virginia: Revol Snax Double Dark Chocolate Coconut Bites
Washington: Super Ropes
West Virginia: Whatchamacallit Bar
Wisconsin: Fruit by the Foot Variety Pack
Consumer Newscandy data halloween halloween candy
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